// Approach
How we work
Six stages. Weekly shipping cycles. No big-bang releases. The code is always deployable and you see working software from the second week.
01
Discover
We start with the constraints — timelines, budgets, teams, regulatory boundaries. Then the users. Then the code that already exists. Then the goal.
Most agencies skip this. That's why most agency projects end up in rewrites.
What happens here
- ─Stakeholder interviews and user research
- ─Constraint mapping and risk register
- ─Existing system audit
- ─Success criteria locked to numbers
02
Design
We design in two passes: once for the system architecture, once for the user experience. Both get reviewed before a single line of implementation code gets written.
Figma is a tool, not a deliverable — the deliverable is a design that an engineer can build without guessing.
What happens here
- ─Architecture diagrams and data flow
- ─Wireframes → high fidelity → prototype
- ─Design system and component inventory
- ─Accessibility and edge-case review
03
Build
Weekly shipping cycles. The codebase is always deployable. Every change goes through code review, and every critical path has a test that fails first.
You see working software from the second week.
What happens here
- ─Trunk-based development with preview environments
- ─Typed end-to-end (TypeScript, Kotlin, Swift, Python hinted)
- ─Pair reviews on every critical path
- ─Feature flags for progressive rollout
04
Verify
Tests are a design tool. We write them to clarify behavior, not to pad coverage numbers. Load tests, security scans, and accessibility audits run on every release.
If we can't explain why a test exists, we delete it.
What happens here
- ─Unit, integration, and end-to-end tests where they pay off
- ─Load and chaos testing for critical services
- ─Security scans and dependency audits
- ─Manual QA on the golden path and top edge cases
05
Ship
Shipping is a skill. We automate the release pipeline from day one so that deploys are boring — not celebrated.
The first deploy to production happens in week two, not week twelve.
What happens here
- ─Zero-downtime deploys and rollback rehearsals
- ─Observability wired in before launch
- ─Runbooks and incident response plans
- ─On-call rotation through the launch window
06
Support
Every engagement ends with a handover: documentation, runbooks, and a 30-day support window at no cost. After that, we offer retainers for on-call, feature work, and periodic architecture reviews.
We build systems your team can own — and stick around long enough to prove it.
What happens here
- ─Handover docs and architecture decision records
- ─30-day zero-cost support window
- ─Retainer options for ongoing work
- ─Quarterly architecture reviews
// 10 — Get in touch
Let's build what you can't buy.
Tell us about the problem. We'll tell you honestly whether we're the right team for it.